LinkedIn has changed its profile page. How should you change yours?
I thought I would do a video today about the new LinkedIn profile because it is a little bit different and it requires you to think a little bit differently about the visuals on the page.
When you look at the new profile now your initial reaction may be that looks pretty similar to the old one. However, notice how the summary area is now part of the opening box. Notice how the screen is initially somewhat limited as to what you are able to see. What it tells me is (1) , your headline has to be particularly good. It’s going to include the name of your current company, plus the University that you attended. It doesn’t tell anyone about your degree, but it just displays your most recent university, where you’re located and how many network connections you have. LinkedIn always limits the number that they display in terms of the number of connections. I am someone with 17,000+1st level connections and they say 500+.
Here is one change so I thought was interesting. The summary is that is displayed is initially limited to 2 lines. There was the drop down to see more and what you would come to expect in the summary area from LinkedIn now appears that you now have to click the drop-down. It’s now saying that the 1st 2 lines of your summary are most important.
There’s another thing that’s a little bit different. It has access to your most recent media posts in one way or another, who has viewed your profile and the number of your shares, articles that you’ve written and then and there is something that is not obvious– on the most recent experience, it is they are in full. Previous jobs require that you use the drop down for anyone to see what is there. Your. Most recent job is what is being emphasized. Then, there were the number of people who have endorsed you and what I saw initially (and it is not apparent right now), the profile now really emphasizes the 1st 3. I’ve open this up, but I saw before that the 1st 3 items are the highlighted areas. I’m going to make a few shifts you to move up a few things because I have a number of them that are more relevant as result of changing my career to coaching.
Then, LinkedIn displays a few of your recommendations, accomplishments, but notice that it is limited now. Only a few are listed on everything else is a drop-down. I just to use organizations for networking group I belong to… That is the one that is there. One certification. There the rest of my books. Drop downs are much more prevalent on the page in the new LinkedIn profile. There are a few the groups I am a member of listed.
What it is telling me is (1) your most recent job is most important. (2) if you look off to the side. They want me to change my photo. They seem as though they’re going to ask for updates from time to time.
The biggest change seems to be how they are displaying the summary where they are showing the 1st 2 lines of it instead of the whole thing unless you use the drop down, I want you to think in terms of what the 1st want to lines of your summary say and how you can presented most effectively on the profile. Perhaps the 1st 2 lines of your summary are keyword rich in order to emphasize the fact that that is something that people are visually seeing.